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Event Details
Are You Ready for Some Brand Bowl?
Join Mullen, The Boston Globe and Boston.com at the Globe Media lab to officially kick off Brand Bowl 2012 and screen buzzworthy Super Bowl commercials just two days before the Big Super Bowl matchup between the Pats and the Giants.
The jam packed hour includes breakfast, a sneak peak of Brand Bowl 2012, a screening of buzzworthy Super Bowl commercials and a panel discussion with industry experts including....
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Lisa DeSisto, Gen Mgr, Boston.com & Chief Advertising Officer, The Boston Globe
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Shirley Leung, Business Editor, The Boston Globe
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Edward Boches, Chief Innovation Officer, Mullen
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Dr. Tobe Berkovitz, Associate Professor, Boston Univ. College of Communication
Not familiar with Brand Bowl? This marks the second year that Boston.com has partnered with advertising agency Mullen and social media monitor Salesforce Radian6 to produce the online feature Brand Bowl 2012. Brand Bowl uses the technology from Salesforce Radian6 to provide a live stream of Twitter chatter on Super Bowl commercials. The final ad rankings reveal which ads worked and which didn’t, all based on the conversation of the Twittersphere and opinions of the public. The winning and losing commercials will be featured on the Brand Bowl site following the game, beginning the night of February 5.
Please contact Erin Maghran at emaghran@globe.com or 617-929-2356 with any questions.
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Parking: Free parking is available at The Boston Globe. Please check in with security when you arrive.
Public Transporation: Take the Red Line to the JFK Library stop. When exiting the station walk down Morrissey Blvd past the Shaw's supermarket. It is 4-5 minute walk.
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When & Where
Globe Lab @ The Boston Globe
135 Morrissey Blvd
Boston,
MA
Friday, February 3, 2012 from 9:00 AM to 10:00 AM (ET)
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